– Explain the cost implications of not having pet insurance (ie high vet bills).
– Back this up with cost/benefit examples (eg tables showing costs with and without pet insurance, like what RSPCA has done). If you’ve got some real-life claim examples, that’s even more powerful.
– Also mention lifetime cover somewhere in the body, and link to the separate page on this. Lifetime cover can be mentioned in the context of having insurance cover near the end of a pet’s life, to keep it comfortable in old age.
User wants to know the financial benefits and peace of mind benefits that come from buying pet insurance